All cases focus on companies familiar to students. The case package continues to offer both full-length and short-form cases, giving instructors and students unparalleled quality and variety.
It is filled with case studies, not only in that section but peppered throughout the Strategic Management Text And Cases Pdf. Each chapter tackles a range of topics and explains things in a way that allows the reader to be able to apply the knowledge and techniques to real world situations.
In the case study section, every case provided background for the company and the issues it faced. I felt the text was very comprehensive and easy to follow. A good number of questions at the end of each chapter stimulated critical thinking. Krug, J. Kentucky Fried Chicken and the global fast-food industry. Jain, Marketing Planning. Donnelly, Jr. Boston: McGraw-Hill, 9th Edition. Boston: McGraw-Hill, 8th Edition. Dess, G. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy. Characteristics of Modern Production and Operations function. Organisation of Production function. Recent Trends in Production and Operations Management. Role of Operations in Strategic Management. Production and Operations strategy Elements and Competitive Priorities. Nature of International Operations Management.
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